A new charity that celebrates and champions developing nations and its people. And is an alternative to micro finance. We're a small bunch of volunteers spanning the UK and Bangladesh trying to change how we, the rest of the world, connect with the world's poorest and in conflict nations.
Amcariza Foundation plans to do the following; Planting, Rehabilitation, Sponsoring, Tutoring, Medical Aid, Shelter, Basic Supplies. By helping us, you are helping others. By teaching them they are able to expand their knowledge and skills further to create a more sustainable, fair, paid economy for the poorest.
We do not take donations. We encourage you to buy from the Lovedesh® store where you can browse the different ranges. Funds from sales will go back into the business and into charitable projects such as Amcariza Foundation, with plans to open an office in Bangladesh which is currently under way.
After may years of hiatus, we are delighted to resurrect Amcariza Foundation.
Number 1 mission? Receive in excess of £5,000 donations to register fo the Charities Commission.
Our charity has been and will always be run by a cohort of passionate volunteers. Across the world. We only fund the poorest beneficiaries or the disadvantaged jobless. Nobody else. And our mission is to fight poverty caused by conflict, crisis, natural disasters. And to help good souls get back up on their feet.
We are very proud to be founded by Yasmin Choudhury, the CEO of British luxury brand Lovedesh®. The world’s first not-for-profit luxury brand. Both organisations were set up by Yasmin, who is on a mission to protect people and planet. Using profits from her ethically sourced luxury fashion brand. To create jobs, boost incomes of the poorest and rescue heritage skills – all in one fell swoop
The name Amcariza is to honour Abdul Muquith Choudhury (AMC) and Ariza – was his widowed mother’s name. And so the Charity name was set up by Yasmin – to spearhead the changes her beloved father was never able to make. And had always asked her to make but as she was always busy pursuing her City corporate career in London working for big FTSE companies such as IBM, Barclays, Disney, Shandwick, she was unable to. You can read more on her story, written for the LSE website here.
Amcariza Foundation, was first registered and recognised as a charity by HMRC (UK Her Majesty’s Revenue & Customs) in 24 January 2014 . Since then, we have been seeking to raise an excess of £5000 in order to get a registered UK charity license from the Charities Commission in the UK. Without this amount, no charity can get registered ( for evidence see here).
As well as vulnerable children in the UK. At risk from abuse, addiction, neglect and poverty.
For now, Amcariza Foundation is a charity registered with HMRC. And recognised as such by PayPal.
Amcariza Foundation is the home of pioneering charitable projects, created to fight poverty, hate, abuse and climate change. Its main income to date has been derived from Yasmin Choudhury‘s own personal funds & sales from Lovedesh® made with the support of private clients. In 2013, the charity introduced the pioneering anti-poverty grants project FFABB, which in the YouTube video above, details how and why we sponsor grants, for some of the world’s most destitute and vulnerable communities, in the way we do. And why we at the heart of all our projects, we will always put the beneficiaries themselves.
To find out more about the projects being funded from the sales and profits of Lovedesh® as well as donations we have received.
See below.
UK
Hate 2 Love Collective – a British theatre not for profit production company.
S|He Stands – a project that funds grants to vulnerable adults and kids trying to escape abuse, conflict, war, trauma, cults and more. As well as to fund an app that will assist in a victim’s exit plan.
BANGLADESH
In 2015, Amcariza, a pioneering charity funded the making of a boat for a poor fisherman in Bangladesh , transformed paddy fields into organic vegetable fields for which destitute rural villagers were paid a stipend. We also funded blankets, uniforms for poor school children. And opened bank accounts for poor domestic “servants”.Amcariza Bangladesh – projects to help rural villagers, flood victims, orphans and more.
You can watch villagers in 2019 speak about Lovedesh Fashion Projects – as often Yasmin will work at grassroots with them to mentor and support them. While visiting Bangladesh to create her fashion designs.
Lovedesh® Rana Plaza Victims Group – 20 members of relatives or victims of the Rana Plaza fashion factory collapse that killed 1,136 garment workers. Some as young as 12, such as Shameli, a child labourer, whose body to this day has not been found. We sponsor, mentor and are rehabilitating. We have plans to launch a make-up brand in the name of Shameli.
Amra United – Yasmin has founded this with the help of leading trade union leaders of Bangladesh, garment workers and victims of Rana Plaza. Designed to fund projects to employ, rehabilitate and support disabled, jobless and poverty ridden garment workers.
PALESTINE
Lovedesh® Palestine Fashion Collective – working with 150 Palestinian embroiderers to support local orphans, widows and water supply. We are raising donations by selling items made and embroidered by women in Palesitne with plans to bring them to London for London Fashion Week. And to take major steps to treat them at a medical trauma facility.
PAKISTAN
Lovedesh® Pakistan Flood Victims Group – in August 2022, the nation suffered the worst floods in its 70+ year history. Leaving over 1,700 killed. We are due to start working on this project in 2025. As again we plan to rescue artisans and orphans of artisans.
KASHMIR
Lovedesh® Kashmir Artisans Collective – working to preserve, protect and promote heritage skills being lost to modern technology and dwindling tourism sector. These includes the skills of papier mache, Pashmina and the culinary delight known as Wazwaan.
NO TO DONATIONS – EXCEPT FOR PURCHASES OR GRANTS
Amcariza Foundation does NOT take any donations unless we need to. Such as in an emergency, or Lovedesh is struggling to fund us.
Except for religious alms donated by Muslims. Known as “Zakat” and “Sadaqah”. Or philanthropic grants from charities , not-for-profit organisations and foundations.
We also accept private donors. If the amount is minor. As some donors wish to help but do not wish to purchase from Lovedesh or the amount they wish to donate is £1.
Why?
We prefer to have a direct-relationship via the discerning clients at Lovedesh, who purchase fashion, food and travel products. And it is the profits from these sales that we donate to this charity. As we want to encourage people to buy responsibly and start to change the supply chain to smash sweatshops.
We also wish to avoid pressure and undue influence from donors. And after the tragedy of the destruction of our work previously, by those against our plans to uplift the poorest, Yasmin focuses on making sales at Lovedesh.
HOW TO DONATE/FUND OUR PROJECTS
If you wish to help fund our work, we recommend making a purchase. Visit our How to Help Us page. You can visit the Lovedesh® website and buy from the more speedily despatched and affordable organic cotton Lovedesh® Merch range. Or simply browse all the different collections and ranges created by Yasmin to suit all different types of budgets seeking sustainable and ethical fashion, food and travel via the Lovedesh® Store.
THE STORY
In 2008, single mother Yasmin, a British London bred and born woman, ex-City professional, who along with her daughter, Amber Choudhury-Kaye, aged just 7, first began exploring the root causes of poverty both in her heritage nation of Bangladesh and UK. At first she called it U*Flare.
In 2010, it was later named Amcariza Foundation, named after her father and paternal grandmother. Due to her continued grief over losing her beloved humble father Al-Haj Abdul Muquith Choudhury and Ariza. Her paternal grandmother, a widow left with 15 children. You can read a blog she wrote for LSE (London School Of Economics), here.
The renaming was fortuitous. As in 2012, she found her late father’s will hidden away. In a locked steel cupboard and was shocked to learn that he had wanted one-third to benefit charity. But that this had not been honoured by anyone in her family. And when she began to challenge her own blood family, so began the torture and trauma at the hands of her educated British siblings and mother. And so began Yasmin’s earnest steps to fight for the right of the assets to be partially donated to charity. But she soon began to experience domestic violence.
Rather than “beg” for donations. Yasmin chose to also set up Lovedesh, a British luxury brand that donates ALL of its profits back into the business (to fund their direct supply chain to ensure it is sweatshop free) and to fund charity projects run by Amcariza in UK and across the world. She wanted to ensure its sustainability and to obtain maximum return from the money being donated to fund charity projects. So to avoid any interruption and to safeguard against depending on donations.
In September 2022, we signed a deal with Shatadal. An NGO in Bangladesh. Who work with representatives advisory Board of Amcariza in Bangladesh. To establish anti-poverty projects.
We are also excited to share with you all, pioneering projects being funded by the profits of Lovedesh, that cover Palestine, Bangladesh and Pakistan flood victims.
As well as vulnerable children in the UK. At risk from abuse, addiction, neglect and poverty.
#JusticeForYasmin
We are still a new British charity. With a tragic history of over 10+ years. As it has been deliberately destroyed over and over since 2015. By our founder’s family – the Ali Nagor Choudhury’s of Beani Bazaar in UK and Bangladesh. And again since 2022. Yasmin is also fighting to ensure that her late father’s multi-million £ estate in UK and Bangladesh – benefits the poorest. As he asked for one-third to be donated to them but her family has refused to do so. And why so much controversy follows Yasmin as she has launched legal battles to force her family to handover the funds – as well as working with Bangladeshi Police, who are investigating the suspicious circumstances of her late father’s death.
All of our work was destroyed by members of Yasmin Choudhury immediate devout Muslim family. Without any prior notice, her British solicitor sister Nazmin Choudhury of NC Law and her husband Enamul Haque Choudhury proprietor of Sylhet Meat Club, mother Rushon Ara Choudhury and brother Naz Choudhury, arrived into Bangladesh. And refused to allow Yasmin to continue operating the charity.
They were further supported by many male relatives in Bangladesh, who turned a blind eye, as well as her other sisters Jasmin Choudhury and Nazrin Choudhury. And her own nephews and niece: Imtiaz Choudhury a teacher at the London SW17 Muslim school, Mikhail Choudhury and Nadia Choudhury.
This included the then newly renovated office in Bangladesh being destroyed by them. Amcariza volunteers were threatened, later several members of staff would die. Printer, stationary, files and charity money looted/stolen as well as charity equipment, all of which, was reported by Yasmin to the Bangladeshi Police in 2015. After she arrived into Bangladesh and received the full protection of the local law enforcement.
After destroying our office, it was later deliberately rented out by Yasmin’s family to a local man called Shamim Ahmed running a tuition organisation called Golden Coaching. Who despite knowing of the destruction, remained in cahoots with Yasmin’s family for seven years as a rented squatter. In 2022 Yasmin successfully evicted him and has now opened her office again. It was hijacked twice and on each attempt Yasmin rescued her operation. And why if you wish to help Amcariza, please purchase from Lovedesh.
This historical crime incident is being investigated again by relevant authorities including all those within Yasmin Choudhury’s biological blood Family. And because Yasmin continues to fight against her corrupt, greedy family members, she remains a target of their hate, slander and many troll accounts set up on TikTok to falsely damage her reputation.
All of this is being done by her own hijabi mother Rushon Ara Choudhury, her own siblings and biological brother-in-law Enam, who, on the 9th of July 2022, attempted to attack Yasmin late at night, in her late father’s home in Ali Nagar and Beani Bazaar. As well as those who harm the work that Lovedesh® was doing to protect people and planet. And in doing so, destroyed the income that was planned to be generated to fund charity projects. And hijacked the office yet again when it was set up in July 2022.
More information on the criminal acts as well as fraud, and the damage is being sought by Yasmin Choudhury on behalf of Lovedesh® and Amcariza Foundation can be found on the JusticeForYasmin website here. And all the evidence and rebuttals to their lies and constant bullying, threats and intimidation undertaken in the hope Yasmin will give up. And flee.
Today Amcariza foundation has been resurrected again with an office soon to be opening in Bangladesh.
Thank you
Yasmin Choudhury x
Founder CEO of Lovedesh & Amcariza Foundation